Customizing posts with the new Facebook API update

In an attempt to fight misleading news on their platform, Facebook has recently changed the way you can use their API to edit previews of posts. While before you could specify the header, preview text, and the image, this is no longer possible. Instead, Facebook picks the relevant information from the website that the post links to.

This article presents a solution to continue to post customizable post previews for certain contexts.

Facebook takes action to fight fake news

To fight misleading posts with false preview texts and misleading images,  Facebook has started to disable the ability for Pages to edit the previews of the links they post – both for the Page composer and the API.…

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How to tell if your results are significant – a practical guide

Marketers frequently face a situation like this: In a survey it is found that 57% of women prefer product A, while 60% of men prefer product B.

In this article I will show how marketers – using only simple statistical analysis tools available in Microsoft Excel – can quickly and easily decide whether or not they can draw meaningful conclusions from such a result, or whether they may be making fatal mistakes by interpreting random noise as valid data.

stats mofo

Marketers frequently face a situation like this: In a survey it is found that 57% of women prefer product A, while 60% of men prefer product B.…

read more