Rara.com – Music for Everyone?

WHY RARA.COM IS FAILING TO ADDRESS THE MASS MARKET

The other day I pointed out four reasons why Rara.com is worth checking out. While Rara.com certainly brings a fresh breeze into the market, I believe they will have a tough time. Here’s why:

Let’s look again at what lets Rara.com stand out in the ecosystem of streaming services. The biggest difference between Rara.com and the existing players is clearly the user interface, which is designed to be very easy and intuitive. In the launch presentation Rob Lewis, chairman of Rara.com, said that the market of digital music is still in its infancy and has not yet reached the mainstream.…

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4 Reasons Rara.com is worth checking out

Recently I mentioned the new streaming service Rara.com. Here are a couple of things about them that are quite interesting (the following is all based on their launch press conference video and their press release):

1) Innovative User Interface

Instead of a “boring” Excel spreadsheet look, Rara.com wants to give users a more visual user experience. So instead of typing in your artist and listening by album, as you would do with for services such as Spotify or Simfy, Rara.com presents a colourful interface where the user can browse playlists by the three categories moods (e.g., “Chilling out”, “Sunday Morning”), genres (e.g., “Pop”, “Rock”) and Best of (e.g., “Best of 90s”, “Best of 80s”):

2) Curated Playlists

The playlists on Rara.com are not user generated, or put together by some algorithm, but instead they are curated playlists:

rara.com also features a wide selection of expertly curated music channels to suit your every mood at the touch of a button making playing music online with rara.com as easy as switching on your radio or CD player.

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