Social media campaign for new Tom Waits album

The latest Tom Waits album “Bad As Me” (ANTI) has been launched last year with quite a remarkable social media campaign that deserves some credit:

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Here’s the order of events

  • Aug 16, 2011: First announcement of upcoming news on Aug 23 (reminder on Aug 22)
  • Aug 23, 2011: Video clip with Tom Waits announcing new album release on Oct 25, contains snippets of new songs
  • Aug 30, 2011: Title track “Bad as me” free stream; pre-order CD, deluxe CD, LP
  • Sep 27, 2011: Single “Back in the Crowd” available as (paid for) download
  • Oct 04, 2011: Track “Back in the Crowd” free stream
  • Oct 11, 2011: Announcement: Full album for streaming available on Oct 17.
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