Calculating your Marketing ROI sounds super simple, right? You just take the income, divide it by the marketing expenses, and boom! – there’s your marketing ROI. Super simple – or is it?
Well, the truth is, when you google “marketing roi” you will find that there is a huge number of different definitions out there. So many, in fact, that Forbes Magazine has called this situation “ROI Anarchy”.
In this article, we’ll look at what a marketing ROI calculation should take into account in order to deliver meaningful insights to evaluate a campaign.